It's damn hard starting and growing a biz but it is worth it. It seriously saddens me though to know that more than 60 percent of small businesses cease operating within the first three years of starting.
I don't want that to be your story. So I'm sharing My 3 Success Secrets on How to Hustle like a MumBoss right here in this blog post.
If I had the opportunity to take you out for coffee and cake, this is what I'd want to tell you:
You Need to Start Growing Your Email List
You Need to Get Comfortable Collaborating
You Have to Surround Yourself with People Who “GET YOU”
1. YOU NEED TO GROW YOUR EMAIL LIST
Email marketing needs to be in your marketing tool kit!
From day MINUS 1 I started growing my email list.
Yep. I said MINUS 1 because we didn't even have a website yet.
I had a very simple landing page (one page website) with our mock-up logo, a countdown timer (counting backwards to our launch date), a small paragraph about what Mums With Hustle was going to be and a single box for people to enter in their email address to stay connected with me and learn more! I didn't even have a freebie to give them in exchange for their email address but it didn't matter. We had over 100 people sign up in a very short amount of time just off the description of what we were about. That was incredibly validating and motivating. Not to mention, it kept us accountable!
WHAT YOU NEED TO KNOW:
- Email is more personal - it doesn’t replace your social media connection with your community, it compliments it. I enjoy subscribing to my favourite online businesses and blogs. Staying more connected with them makes me feel valued by them.
- Email doesn’t go away and algortithms don't change- unlike social media platforms can (remember MySpace? - GONE). Social media is AH-MAZE but it is rented ground.
- Email helps you stay at ‘front of mind’ - stay on their radar. Social media posts can get lost if people are following hundreds or thousands of accounts, or if they aren’t checking their account regularly. You can go without being seen regardless of how awesome your content is.
- Email helps promote repeat customers/readers - because you have a relationship with your community beyond their initial purchase. You can provide deals or exclusive content just for them (like I do).
- When you launch a new product or area of your business, you instantly have a community of people who understand your WHY and who want to be a part of it.
If you'd like to learn more about email marketing and how it can grow your biz, you can take my FREE "Build Your Tribe With Email" Ecourse. It's written by me, for you, and it's got all the stuff inside that I wish someone told me when I was starting out .
2. YOU NEED TO GET COMFORTABLE COLLABORATING
When we collaborate with others we open ourselves up to getting in front of a brand new audience. It should be the audience that you want (your ideal customer or those you can work with to grow your brand) but maybe you just haven’t had the chance to get in front of them yet. This is why it’s SO important to know your ideal client in as much depth as you can. You need to know what their interests are, what blogs they are reading, what social media accounts they are following, what pains they have and what makes them tick!
When you know where your customer is you can start to think about HOW you are going to get in front of them.
WHEN IT COMES TO COLLAB PARTNERSHIPS REMEMBER THESE 5 THINGS:
- Does the brand hold your audience?
- Will working with this brand serve both of your audience's?
- Do you know, like and trust what their core biz is about?
- Keep an open mind - you should never judge someone's success based purely on their social media following. We're not playing tit for tat here!
- Your strengths might be their weaknesses and vice versa! That's a great thing!
I know lots of bizmums struggle with how to connect and collaborate with confidence on Instagram and online in general, so I have a podcast episode that is just for you. In this episode I share my confidence tips and strategies that have helped me connect authentically with great influencers and brands. I’ve also got an awesome freebie for you and that is "My 17 easy ways to connect with bloggers, businesses and social media influencers".
3. YOU NEED TO SURROUND YOURSELF WITH PEOPLE WHO “GET YOU”
So this one is HUGE.
You are the company you keep - ain't that the truth!
A long time ago I read something that was along the lines of “You will become the average of the 5 people you spend the most time with”.
Oh damn! Truth be told, most people (even those we love and cherish) are negative Nancy's. I guess it's us as entrepreneurs that choose to walk the unmapped path. Our collegues, friends, parents, siblings and sometimes even our life partners don't “get us”.
We THINK DIFFERENT. Pretty sure that's Apple's motto but hey, Steve Jobs was a kick-ass entrepreneur, right!
But seriously, as entrepreneurs we DO think differently. It's in our blood to think outside the square, to not settle for what society considers “normal” or “fulfilling”. We want more, we dream big, we challenge the status quo. With that comes the challenge of finding people who do “get you”. If you're not able to get to face-to-face meet ups then online connections are super powerful too!
Here are my lucky 7 bizmums who I look up to for various reasons. I've had the pleasure of meeting more than a few in person too!
MOTIVATION AND INFECTIOUS POSITIVITY:
Sara Sheedy - Sara Sheedy is one powerhouse of optimism. She oozes energy, self-belief and 100% practices everything she preaches. Sara is a creative trainer within the leadership and management space BUT she is also a speaker and group learning facilitator. I've had the pleasure of getting Sara in to speak at one of our Mums With Hustle Luncheons and this girl knows how to unlock potential and purpose!
KNOWLEDGE AND ACCOUNTABILITY:
Business School For Mums - Anna Jonak and Florencia Pike are serious hustlers! They have extensive business, marketing and coaching experience behind them and I know for a fact that they’ve got the goods because they’ve created an AMAZING business for themselves, that allows them to serve biz mums just like you and I. Business School For Mums is a one stop shop where you can learn about business, marketing and strategy AND it's made for MUMS!
One Small Step Coaching - Lanna Hill is one smart cookie! Through her biz, she offers a range of services including one-on-one business coaching, business plans and bespoke strategies - all with a difference. She is also a super passionate speaker who loves to educate through engaging workshops. Lanna is based in Perth but her biz is all online too, so don't let distance be a reason not to tap into her wisdom.
GRATITUDE AND GRACE:
Yoga Mamas - Andrea Broadbear and Kate Payne are a serious force in the pre and postnatal Yoga space. They serve an online audience of busy mamas, not just with Yoga but with their mindset and wisdom.
My Tiny Wardrobe - Amy Goller is a designer of children's fashion and accessories, maker and online biz owner. She's also a passionate blogger who uses her platform to empower, uplift and support mothers. Collaboration is something Amy excels at!
HUSTLE AND INSPIRATION:
Kid Magazine - Sara Keli is one experienced, savvy bizmum who knows how to get stuff done! She is the owner and editor of her FREE online parenting mag for Mums, Kid Magazine. This babe has literally created her own dream by sheer hustle, commitment to learning, creativity and a willingness to collaborate with others.
Dotti Media - Angela Ponsford and Miranda Ivey are two roller-derby hustlers helping entrepreneurs understand social media and online marketing. Dotti Media has helped hundreds of business owners large and small throughout Australia and internationally to get the results they really want. These straight up chics are my go-to for all things Facebook!
So, there you have it -
MY 3 SUCCESS SECRETS ON HOW TO HUSTLE LIKE A MUMBOSS.
If you're keen to know how to overcome the major roadblocks startup bizmums experience and unlock the secrets behind
Creating More Time
Managing The Juggle
Earning $3-5K A Month
I'd LOVE for you to join me as I co-host a FREE LIVE WEBINAR with Anna and Florencia from Business School For Mums. Yes! My go-to source for knowledge and accountability!
The webinar can only take 100 guests so register here and make sure that you arrive on time next Thursday 28th July 8pm, so you can bags your seat.
Lol! Feels so high school saying that... “Bags me seat!”. But seriously we've already got well over 100 eager bizmums registered so it will be first to join us on the link gets IN!
You can register here for FREE and we'll send you the Fast Track Success System For Mums in Small Business, just because we can't wait to help you in your hustle.