MY TINY WARDROBE BLOG & PRESS

FEATURE ARTICLE: The Power Of Collaboration

Posted on April 17, 2016 by Amy Goller | 0 comments

THE POWER OF COLLABORATION


Instagram Marketing and How To Collaborate

The alarm goes off of a morning and I'm sure I am not the only one who roles over to swipe their phone to check their Instagram account. Double tap this, double tap that, comment here, comment there. It’s an addictive world. Nonetheless, it’s the new boom, particularly for small business owners like ourselves. Less than 12 months ago, I didn't even really know what Instagram was, let alone how to use it and why it could be of benefit to me.

There are so many words and terms floating around in the land of social media. As business owners, our heads are filled with the should's and the shouldn'ts, the what if's, the can I, the fear and all the rest so here is the story of two solo mumpreneurs who have totally rocked it with their Instagram collaboration this Summer. Social media is just one tool you have in your tool box which helps you with marketing for your business and here is the proof the power a collaboration can have.

COLLABORATION INTO FRIENDSHIP


Some of you may know that Brianna was a guest on the Mums With Hustle podcast, and from this, Brianna had the privilege of working and developing an amazing friendship with Amy from My Tiny Wardrobe.

Brianna

“When Amy first approached me, "collaboration" wasn't really a concept I was familiar with but something I was certainly open too and boy did I strike it lucky with her” Brianna says.

Being the kind of person who is willing to try things once, after a few emails, a lengthy phone call once all the kids were in bed and settled (which is easier to plan than achieve!), we not only nutted out the ins and outs of the collaboration excitedly, but chatted about all things business. It’s so great to hear someone else’s experiences and struggles that you can relate too. So the wheels were put into motion. Essentially, our collaboration involved swapping products, including a few other businesses and taking photos to share which were then used throughout social media with hashtags and business tags doing their thing.
Amy

When compared to other collaborations I’ve seen around, I think what we do differently is that we actually write the name of the company we are shouting out eg @embylove in both the content and through tagging pictures. We shout out if each other is having a sale, just a quick post that we put up and take down, we comment on each other's feed if we really love each other's products and we explain to people why they should follow you ie. another handmaiden etc. and that sets us up for people to see us collaborate.

Followers know when you really care about something— they can sense your real passion and authenticity which shines through every picture and even through the words in your Instagram captions. Another important piece of advice on authenticity is don’t jump on a trend because it made it to the “popular” feed throughout social media. Stay focused on what truly represents you and you will reap the benefits.

Furthermore, if you don't collaborate, your ideas will be limited to your own abilities. As a result, you will not be able to serve your followers to see others products and we will never be able to call ourselves true #mumssupportingmums, which is what we in particular stand for. Empowered women, empower women. Throughout this journey, we have met many other business women in our collaborations. We have included mum photographers, homewares stores, mums with businesses supplying children's wear, mums with businesses selling teepees, hair accessories, stylists etc. It really is a collective of people who are all involved. We are a bunch of collectives bought together to help everyone's products or services shine. Our mission is to “complete each other, not compete", shares Amy.

Since meeting (thanks to Tracy) we have always believed in the power of collaboration. Early on in business life, we realised that you can't develop all the competencies you need fast enough on your own. That's one pretty big reason to follow Tracy. 

Her intention to create a community of like-minded strong women who want to motivate and champion each other shines through her work on Mums with Hustle.

She wants to help us gain all those business skills you learn through the process of running your own business from the people who have been there and done that which brought us together.

There is so much to be said about learning from each other’s experiences. We have shared experiences about overseas producers and importing, weekend markets and supported each other through the not so glamorous days of being a mum to two, a wife, a housekeeper AND a small home based business owner. It’s actually more of a friendship between one business owner to another rather than a business deal where the agenda was to just swap items to get into each other's feeds.

WHAT'S NEXT FOR YOU?


If you had someone in mind who you have sat back and admired from afar for a while, our advice is to connect with them and ask those prickly questions. Who knows what kind of opportunities might arise? What friendships could flourish? What benefits there may be for your business…..You just need to ask.


You can also read this article at:

http://mumswithhustle.com/blog/when-mums-with-hustle-collaborate/

Instagram: @mumswithhustle

 

Posted in How to Collaborate on Instagram, Mums With Hustle, My Tiny Wardrobe Press

PRESS: My Tiny Wardrobe Features at 'Mums With Hustle'

Posted on December 22, 2015 by Amy Goller | 0 comments

GREAT THINGS COME FROM COLLABORATION AND KINDNESS WITH AMY GOLLER

MY TINY WARDROBE

my tiny wardrobe logo

 

TELL US ABOUT THE FIRST STEPS YOU TOOK IN STARTING YOUR BUSINESS?

Research. Research. More research. It took a long time to launch. From my conception, of not just being an online store, but being a resource for mothers (in terms of my blogging) and to wanting to find mothers who wanted to work from home and just sew, I knew I had to work hard. I found people – mothers who loved sewing, photographers who wanted to work with women and collaborate and cross promote, all in an attempt to build a brand that is all about #mumssupportingmums and #localisthenewblack. That reminds me, I never had an Instagram account before having a business so learning about Instagram and the marvellous beast it can be to help succeed took me a long time.

It was also important to make sure the products I wanted to sell were well received. I went to markets, sold samples on gumtree, all in an effort to gain mums’ feedback on what they loved and what they didn’t need. Straight away mums told me, boys always miss out on cool and edgy clothes so I started designing there. From then on, it was about what I loved.

I looked at budget. What goes into selling a dress online? You just sew it, post it and make a profit. WRONG. There are so many hidden fees to consider. Here are a few apart from the initial website set up: personalised swing tags, business cards, company ribbon for gift wrapping, postage expenses outside Australia, bagging the item, company stickers to brand your LOGO and make a lasting impression on people. Hidden transaction costs, shopify monthly fees, banking fees for each transaction, the list of hidden extra costs to the viability of bringing a product made in Australia or otherwise to market goes on and on. So finances are crucial when researching and considering a Start Up Business.

WHAT IS A PERSONAL HABIT THAT YOU BELIEVE CONTRIBUTES TO YOUR SUCCESS?

I always follow up with customers & make sure they were happy and I follow their journey on Instagram and congratulate them on their milestones. I also research marketing strategies and most importantly, I collaborate with other mums and that way, we cross promote both of our products.

GIVE US 3 TIPS ON HOW TO USE INSTAGRAM LIKE A BOSS!

  1. Know the peak times for your audience. When will they be online. If they have kids, when is their ‘downtime’ as that is when they may be looking at Social Media.
  2. Have a ‘Call to Action’ in a post & list if the item is in stock and ready to ship.
  3. Use hashtags wisely. Many hashtags can be lost in under 3 minutes on a certain # feed ie. motherhood. So try and see what hashtags work and what don’t.
  4. Allow your followers into your life (just a little) so they can relate to you and the product and how you use it everyday.

HOW DO YOU BALANCE #MUMLIFE AND BUSINESS LIFE?

At the moment, I don’t have that balance. I try my best to be present when I am with my girls and when they are asleep I work like crazy. I do think that this is an area I will focus on more and more in learning to run a small business. There is one thing I have learned though, marketing is crucial, but if it is at the expense of making your family life or weekends miserable, then my husband takes my phone off me. Have someone who is an advocate of helping you achieve balance. You would hate it if a sale meant that you were not present for that first smile or that first word. So try. It is a work in progress at My Tiny Wardrobe HQ but I will find it.

 

mum and baby

WHAT ONE PIECE OF ACTIONABLE ADVICE WOULD YOU GIVE SOMEONE JUST STARTING OUT?

Know your competitors and how they market. This doesn’t mean compete.

I often love numerous products from other companies and I will openly comment on their post that I have this dress and what great quality it is etc. So know how to maintain a competitive edge without losing sight that everyone in small business should support one another.

A MUM WITH HUSTLE YOU ADMIRE AND WHY?

If I couldm I would say my mum. But if it has to be someone recognisable, I would say Fatma Elzein from ‘Mummies Paying it Forward’. She is an inspiration. She is on Facebook and has turned her idea of helping others in need to the ultimate success story that will warm your heart.

She has children and has has succeeded in inspiring, motivating and bringing mums together from all across the country for a greater good, whatever the cause may be. She has recently been nominated for Australian of The year and she only started the Charity Page just over a year ago. She is a woman who I support personally and through my company and I would love it if every mum on social media finds her on Facebook, follows her and supports her. She hustles with heart, mind, as a mum and with love in her heart. She is a #mumsupportingmums and more. Much more.

 

Blushing Pink Flutter Top and Little Miss Sunshine Bloomers

 To Follow the amazing Mum - Tracy Harris -  who wrote this & has created a Brilliant Platform for helping you build your business through - mindset - community and actionable strategies see below:

Instagram: @mumswithhustle

WEBSITE: www.mumswithhustle.com

Posted in Mums With Hustle, My Tiny Wardrobe Press