MY TINY WARDROBE BLOG & PRESS

FEATURE: Liv Lundelius From Liv Life Magazine Reviews Our Mum & Bub Beanies

Posted on June 22, 2017 by Amy Goller | 0 comments

This Review was not sponsored. I was so excited to see the review and republish it here to let you browse the gorgeous photos and read this gorgeous feature xx Amy xx 

Dear Winter, here is a love letter...

Dear Winter,

Thank you, for giving us a reason to wear fun matching beanies that make my mama's heart jump and keep our ears warm and toasty.

Thank you, for crisp mornings, which make me move a little faster on my daily walks.

Thank you, for making spicy tea, turmeric latte and warm vegan banana bread taste extra good.

Thank you, for cosy snuggle times at home on the couch with extra blankets and time to watch good movies and read even better books.

Thank you, for letting me wear comfy vegan boots, that won't show that I don't have time for painted toenails right now.

Thank you, also from Dalston who has always loved the cooler days better.

Thank you from baby Faye, who loves our rugged up Winter walks and toasty playtimes indoors.

Thank you for being just cool enough to get our nice coats out but always mild enough to be spending time outdoors.

And lastly thank you for never overstaying your welcome, you just seem to know when its time to say goodbye.

Love Liv xo

Sustainable/Vegan Fashion in this post:
Our matching beanies in cotton knit with faux fur pompom are by local label My Tiny Wardrobe.
My boots are made from vegan Japanese suede by NYC Label Bhava.

Posted in Beanies, My Tiny Wardrobe Feature, My Tiny Wardrobe Press

FEATURE: Fast Five Questions with Amy From My Tiny Wardrobe

Posted on April 01, 2017 by Amy Goller | 0 comments

This Article Was FEATURED about My Tiny Wardrobe - THE BRAND. How Amy Started a Successful Small Business Start Up Company from Nothing and turned it into a Full Time Job! Featured on the 20/3/17 with the gorgeous lovelies behind the brand:

@debonairanddarling

www.debonairanddarling.com.au

Fast Five with Amy from @mytinywardrobesydney...

Fast Five with Amy from @mytinywardrobesydney...

Well here we are guys, with our first 'Fast five' of the 2017. Over here at Debonair and Darling, we LOVE our biz mums. The one's hustling late into the night, often into the early hours of the morning. The one's juggling #MumLife and #BizLife, leaving the rest of us wondering, 'I don't know how she does it!?', and that's why we love to shine a little spotlight on them, to share the love! This week, we are chatting with the fabulous Amy from 'My Tiny Wardrobe' or @mytinywardrobesydney on Insta. She's a HUGE mum biz supporter herself, often taking the time to shoutout to, or show some love to others, so we thought, it's time to shine some light on her. So sit back, and enjoy, this is one you don't wanna miss! Kirsty xx

 

 

1. How did ‘My Tiny Wardrobe' come about? What was the inspiration behind starting your own business? 
My Tiny Wardrobe started as ‘motherhood’ changed me. I wanted to be with my girls and watch them grow & not leave them to return to Full Time Work. And lets face it, once you have two babies under 2 running around, my day to day attire was pyjamas. Couldn’t go back to the city in PJ’s (Wink Wink)
My dream for My Tiny Wardrobe is to use the business to encourage other mums to work from home if they can, and provide them with a platform to sell their designs. I am currently collaborating with women designers who are raising children in Australia, the United States, and the United Kingdom. It is a collection of working mummy designers, photographers, and suppliers, all woven together to empower women through small business.
I was inspired by my 2 girls, and the realisation when they were born that life is too short to not chase your dreams! And I wanted to show my children that anything is possible. I’m not going to sugar coat it and say it was easy. Before launching my business I didn’t even have a personal Instagram page! Seriously, I thought Facebook was “trending”. I had no idea. What a learning curve I have loved riding the wave of. 
If you LOVE Photography or Love Marketing or you LOVE TO DESIGN, SEW, PRINT, STITCH and would love to do that while your little ones play under your desk at home, it's possible. In creating this brand, I stepped out of the corporate world to design a future for myself and my family, and other mums who would join this collection of creatives, all working from home!


2. How do you juggle #MumLife AND running a business? Like when the whole family is sick, and you just don’t feel like getting on with it, what helps you to do that?
I can’t say I juggle it with ease. NO. It is hard. But it is also wonderful.
I Plan Ahead.
I ask for help if I need to work.
I work hard while the girls nap or late at night.
I unleash my stress and my sometimes inability to juggle both kids and work by talking it out. I talk to Biz mums I’ve met on Instagram & they encourage me. I ask my hubby and he reassures me. 
I stop somedays and prioritise the girls. 
Other days I plan whether would need to encourage independent play so I can work a little while they are still near me.


3. If you could collaborate with anyone in the industry, who would it be? So, what's your dream collaboration?
I would want to collaborate with Minty Magazine and write a piece on Fashion and Biz Mums Supporting Mums and other Biz Mums in the industry.

4. What are you top 3, most important things in life? 
1. Health 
I have suffered with a Muscle Disease for 15 years now. It can be so debilitating and has caused me to suffer not only pain but anxiety. I sometimes survive a day, instead of living the day. I WON’T LET THAT DEFINE ME THOUGH. I have always said “Your health is your Wealth!”. How can you look after a business and children if you don’t have your health and fill your happiness cup to the brim. MUMS I AM TALKING TO YOU, It is NOT selfish to put yourself FIRST sometimes. When you feel energised and happy, your children will benefit. 
 
2. Family
My Family is my world. I could not imagine life without them. OK, some days, the children push my buttons so hard, that I play hide and seek just to hide somewhere tricky and get a break hahahaha. But at the end of the day, they are my people!
 
3. Kindness
Just that. To be kind. A smile to a stranger could change there whole day. Asking someone “How are You” might just allow them to unload a worry they have. BE KIND. GIVE BACK. LOVE IS IN THE DETAILS.


5. If you were stranded on a desert island and could only take ONE person with you, and ONE item, who would you take, and what would you bring?
Oh this is easy! I’d take Tom Hanks & he would bring Wilson. Lets face it, he knows how to get an island. As after a while, I would need to get off that island and come home to my loves! 

Posted in Feature Article, Get to Know My Brand, My Tiny Wardrobe Press, Press

My Tiny Wardrobe FEATURE: Article Published in Mummas Tribe Magazine

Posted on February 05, 2017 by Amy Goller | 0 comments

THIS ARTICLE WAS PUBLISHED IN THE FIRST ONLINE ISSUE OF MUMMAS TRIBE MAGAZINE! Such an honour xx ENJOY

To read this article go to: www.mummastribe,com

https://www.joomag.com/magazine/mummas-tribe/0674848001483834577?short

Meet The Maker

Hi! Im Amy! 36 & married to my best friend! When he gets up in the middle of the night to feed our little Olivia or hug her when she is teething, his status rises from best friend to SAINT! But believe me, there are other times when I feel like I actually have three children, he is the third. When I started the business I had 2 children under two. Double trouble? Yes! But definitely more than a double blessing. 

My Tiny Wardrobe Handmade Clothing Childrens Brand

Business Details

My dream for My Tiny Wardrobe is to use the business to encourage other mums to work from home if they can and want to, and provide them with a platform to sell their designs. I am currently collaborating with women designers who are raising children in Australia, the United States, the United Kingdom and Indonesia. It is a collection of working mummy designers, photographers, and suppliers, all woven together to empower women through small business. 

Life is Too Short Not To Chase Your Dreams.

Yes, I am speaking to you, the one who is reading this blog. I feel that @mytinywardrobesydney (insert hyperlink) with the support of other women might lead to some mums setting aside their stilettos if they choose and continue to pursue their dreams of working from home. I want YOU to email me, Facebook me, Instagram me, tweet me (joking, I don't do twitter). Seriously before I launched this business I thought Facebook was “trending”. I had no idea. What a learning curve I have loved riding the wave of. 

If you love photography or love marketing or you LOVE TO DESIGN, SEW, PRINT, STITCH and would love to do that while your little ones 'play' under your desk at home, it's possible. In creating this brand, I stepped out of the corporate world to design a future for myself and my family, and other mums who would join this collection of creatives, all working from home! 

I design clothes for “All the places they'll go and adventures they'll have”.
I want babies to be snuggled up safe in my baby blankets and hold onto them as they grow up. I want to see little ones running up and down Bronte Beach to the tip of Cape York in swimming costumes designed by indigenous women highlighting indigenous prints. I want to see boys (and girls) skating, wrestling, and laughing, in comfy, casual, yet edgy and unique clothes. I want little girls to feel like Princesses, but feel free to run in the mud at the same time. 

My Tiny Wardrobe is here to clothe our bubs, inspire creativity, fuel imagination, hear from real mums, resource our mums through fortnightly blogs, and empower women to dream, and take action. The majority of our products are made by mums, for mums, in Australia - with LOVE! 

How do I cope with the juggle? 

Having launched my business while my premie baby was in the NICU, I am not sure if I always cope.  But I think that is normal. Being a stay at home working mum is a challenge. You usually are “at work” all day long. No paid sick days and no paid annual leave. I try and do most of my work after 7pm when they are tucked in or when they have their sleep in the middle of the day. However, many times I find myself trying to reply to emails in the playground, take calls while also trying to play tea parties and look at fabric combinations while also trying to feed my little one. Its a juggle. I think as long as you are not glued to your mobile or Mac, and you are present when they are awake for the majority of the time, you are doing well. Actually you are doing GREAT! There are many days where I have had to use the TV as a parent. BAD? I don't think so, as I'm not a superhero, I'm one up from that, I am a mum. And there is no more important job. I take that very seriously. But if that means a few hours of screen time to keep my sanity, so be it. I ain't judging. Great mums always try their best.

I won't sugar coat it and say it's easy establishing a successful small business, with a budget, but I wouldn't have it any other way.  My obstacles in launching this business did not stem from just having a premie baby, with her gorgeous big sister Chloe at my side or rather trying to climb me like a monkey for extra attention. I have been fighting  a muscle disease over the last 14 years called fibromyalgia. Instead of letting this chronic painful disease define me, I have let the journey with it REFINE me.  I have grown into a strong woman with a passion for joy, adventure, laughter and fun. Some days it wins but this year I am going to work smarter and focus on ME, my family (and my business). Yes, I believe it's possible. 

Its taken me a year to realise that you can grow a business at any pace you like. At first it was a marathon effort, little sleep, constant hustling, little sleep, so much work, no sleep, more hustling, IG learning etc etc. But this came at a cost to my health and my family. So in year two of the business (2017) I plan to work smarter. HOW you ask? Ask other mums for advice, you don't need to research everything alone. Some mums are more than willing to share industry contacts, tell you what loops/markets are great and why. What hashtags are trending. Just take a chance and ask. What do you have to lose?

Also, as long as you are moving forward with your strategy and vision then you are creating growth. It doesn't need to be all work and no play. Your business will still be there next week/next year if you take some time out. Life gets busy and somethings have to give, so remember it's not all or nothing.

Best organisational tip to other working mums? 

If you have the energy on a Sunday night, plan out the week. Have a list of actionable items and plan the week accordingly; including social media, urgent emails, phone calls, meetings, daycare, sleep times and think what you can get done and on which day/s. Otherwise a week of work can appear insurmountable on a Sunday night after a big weekend and the last thing we need is extra stress on a Monday morning. 

Greatest Advice: Focus on the Good. In the world of small business, there is a lot of “COPYING” happening & has come into the spotlight recently ten fold. I have seen it with my own eyes. I have heard about it happening more than monthly from fellow biz mums, I have seen tears and heard sad stories. I have seen anger and I have read comments. BUT, WHAT I CAN OFFER IS THIS:

If YOU have been copied, its distressing. My personality is to let that person know. Sometimes they may know they have copied you & other times they may not. So what I would also say is: If it is very obvious and they have ordered from you and then copied, or even if you feel concerned & can't move on, release that stress you feel and send them an email or a DM. Resentment is not worth it and your health is your wealth, so say something and try and move on or resolve the issue with the other 'maker'. At the end of the day, you just have to be the best you can be and as hard as this is to write, take it as a compliment that you are so amazing and original, people want to replicate your ideas. This sounds easier said than done, I know as this has happened to me, so easier said than done. 

What I have learned about Social Media

Before I started my business I never had a personal IG account. NOPE. I knew nothing. Hashtag #whatsahashtag ? So I have learnt soooooo much and feel confident that it is a great selling platform for business when used well. 

1: It is not all about the number of followers that you have. Facebook Or Instagram. You can have 40,000 'followers' and only 1000 'Supporters', who want to engage with you & buy your brand. So don't spend too much money worrying about numbers. Think more about how you can be seen and engage with your 'Supporters'.

2. WHAT IS CONTENT MARKETING? This is essential when trying to connect with your audience. Is your content informing or inspiring your audience? No matter if you are blogging, creating FB Live Videos, or posting great images on Instagram you should aim to be doing at least one of these two things 80% of the time. In doing this your audience will connect with you more. Why? Because many people like to have that “know, like, trust” connection with a brand. And at the end of the day once they have that, it will be easier for you to make a sale (with less selling).

3. LOCATION? I have always thought the location of a post was important. For these two reasons: firstly, you can meet other mumma makers in your area and stores that may want to stock your brand. But also, just like we have trending hashtags, there surely are trending locations. THINK….. Where would your audience be hanging out? If they are mums: parks, carnivals, local swimming pools, kids pools etc. So if they ever search that location, they may also find your swimwear label if you are always at “Bondi kids Pool” for example. BOOM, a possible new follower or a sale.

4. HASHTAGS. What hashtags are trending? Ok, so this is a bit more difficult and I am a strong believer you need to keep working on hashtags and see how they rate. But again, what hashtags are your audience using? If you sell a health food item, is it gluten free? If so, there are so many hashtags that relates to gluten and coeliacs disease, so use those. General hashtags like #healthy #yum are not going to get you seen. They are too general. And as so many people globally are using these your photo will be lost under that hashtag in less than 3 seconds, so you wasted one of your hashtags..

….. and the list goes on and on but I think these are important points to think about…. 

 

Lastly, and most importantly:

 

“Empowered Women, Empower Women”…. 

               AND

             “Mums Supporting Mums” will always lead to greater success for everyone. 

Complete, don't compete. 

All my love,

Amy xxx

 

I love working with other mums! 

So please reach out and send me a message xx

 

Web: www.mytinywardrobe.com.au 

Instagram: @mytinywardrobesydney 

Facebook: My Tiny Wardrobe 

Email: press@mytinywardrobe.com.au 

Posted in Feature Article, Feature Online Magazine, Meet Amy, My Tiny Wardrobe Press

FEATURED: My Tiny Wardrobe on How To be a MumBoss Successfully

Posted on July 25, 2016 by Amy Goller | 0 comments

MY 3 SUCCESS SECRETS ON HOW TO HUSTLE LIKE A MUMBOSS

Success secrets

SUCCESS SECRETS

It's damn hard starting and growing a biz but it is worth it. It seriously saddens me though to know that more than 60 percent of small businesses cease operating within the first three years of starting.

​I don't want that to be your story. So I'm sharing My 3 Success Secrets on How to Hustle like a MumBoss right here in this blog post.

If I had the opportunity to take you out for coffee and cake, this is what I'd want to tell you:

You Need to Start Growing Your Email List

You Need to Get Comfortable Collaborating

AND

You Have to Surround Yourself with People Who “GET YOU”

success secrets

1. YOU NEED TO GROW YOUR EMAIL LIST

Email marketing needs to be in your marketing tool kit!

From day MINUS 1 I started growing my email list.

Yep. I said MINUS 1 because we didn't even have a website yet.

I had a very simple landing page (one page website) with our mock-up logo, a countdown timer (counting backwards to our launch date), a small paragraph about what Mums With Hustle was going to be and a single box for people to enter in their email address to stay connected with me and learn more! I didn't even have a freebie to give them in exchange for their email address but it didn't matter. We had over 100 people sign up in a very short amount of time just off the description of what we were about. That was incredibly validating and motivating. Not to mention, it kept us accountable!

WHAT YOU NEED TO KNOW:

  • Email is more personal - it doesn’t replace your social media connection with your community, it compliments it. I enjoy subscribing to my favourite online businesses and blogs. Staying more connected with them makes me feel valued by them.
  • Email doesn’t go away and algortithms don't change- unlike social media platforms can (remember MySpace? - GONE). Social media is AH-MAZE but it is rented ground.
  • Email helps you stay at ‘front of mind’ - stay on their radar. Social media posts can get lost if people are following hundreds or thousands of accounts, or if they aren’t checking their account regularly. You can go without being seen regardless of how awesome your content is.
  • Email helps promote repeat customers/readers - because you have a relationship with your community beyond their initial purchase. You can provide deals or exclusive content just for them (like I do).
  • When you launch a new product or area of your business, you instantly have a community of people who understand your WHY and who want to be a part of it.

If you'd like to learn more about email marketing and how it can grow your biz, you can take my FREE "Build Your Tribe With Email" Ecourse. It's written by me, for you, and it's got all the stuff inside that I wish someone told me when I was starting out 😊.

Success Secrets

2. YOU NEED TO GET COMFORTABLE COLLABORATING

Why collab?

When we collaborate with others we open ourselves up to getting in front of a brand new audience. It should be the audience that you want (your ideal customer or those you can work with to grow your brand) but maybe you just haven’t had the chance to get in front of them yet. This is why it’s SO important to know your ideal client in as much depth as you can. You need to know what their interests are, what blogs they are reading, what social media accounts they are following, what pains they have and what makes them tick!

When you know where your customer is you can start to think about HOW you are going to get in front of them.

WHEN IT COMES TO COLLAB PARTNERSHIPS REMEMBER THESE 5 THINGS:
  • Does the brand hold your audience?
  • Will working with this brand serve both of your audience's?
  • Do you know, like and trust what their core biz is about?
  • Keep an open mind - you should never judge someone's success based purely on their social media following. We're not playing tit for tat here!
  • Your strengths might be their weaknesses and vice versa! That's a great thing!

I know lots of bizmums struggle with how to connect and collaborate with confidence on Instagram and online in general, so I have a podcast episode that is just for you. In this episode I share my confidence tips and strategies that have helped me connect authentically with great influencers and brands. I’ve also got an awesome freebie for you and that is "My 17 easy ways to connect with bloggers, businesses and social media influencers".

SUCCESS SECRETS

3. YOU NEED TO SURROUND YOURSELF WITH PEOPLE WHO “GET YOU”

So this one is HUGE.

You are the company you keep - ain't that the truth!

A long time ago I read something that was along the lines of “You will become the average of the 5 people you spend the most time with”.

Oh damn! Truth be told, most people (even those we love and cherish) are negative Nancy's. I guess it's us as entrepreneurs that choose to walk the unmapped path. Our collegues, friends, parents, siblings and sometimes even our life partners don't “get us”.

We THINK DIFFERENT. Pretty sure that's Apple's motto but hey, Steve Jobs was a kick-ass entrepreneur, right!

But seriously, as entrepreneurs we DO think differently. It's in our blood to think outside the square, to not settle for what society considers “normal” or “fulfilling”. We want more, we dream big, we challenge the status quo. With that comes the challenge of finding people who do “get you”. If you're not able to get to face-to-face meet ups then online connections are super powerful too!

Here are my lucky 7 bizmums who I look up to for various reasons. I've had the pleasure of meeting more than a few in person too!

MOTIVATION AND INFECTIOUS POSITIVITY:

Sara Sheedy - Sara Sheedy is one powerhouse of optimism. She oozes energy, self-belief and 100% practices everything she preaches. Sara is a creative trainer within the leadership and management space BUT she is also a speaker and group learning facilitator. I've had the pleasure of getting Sara in to speak at one of our Mums With Hustle Luncheons and this girl knows how to unlock potential and purpose!

KNOWLEDGE AND ACCOUNTABILITY:

Business School For Mums - Anna Jonak and Florencia Pike are serious hustlers! They have extensive business, marketing and coaching experience behind them and I know for a fact that they’ve got the goods because they’ve created an AMAZING business for themselves, that allows them to serve biz mums just like you and I. Business School For Mums is a one stop shop where you can learn about business, marketing and strategy AND it's made for MUMS!

One Small Step Coaching - Lanna Hill is one smart cookie! Through her biz, she offers a range of services including one-on-one business coaching, business plans and bespoke strategies - all with a difference. She is also a super passionate speaker who loves to educate through engaging workshops. Lanna is based in Perth but her biz is all online too, so don't let distance be a reason not to tap into her wisdom.

GRATITUDE AND GRACE:

Yoga Mamas - Andrea Broadbear and Kate Payne are a serious force in the pre and postnatal Yoga space. They serve an online audience of busy mamas, not just with Yoga but with their mindset and wisdom.

My Tiny Wardrobe - Amy Goller is a designer of children's fashion and accessories, maker and online biz owner. She's also a passionate blogger who uses her platform to empower, uplift and support mothers. Collaboration is something Amy excels at!

HUSTLE AND INSPIRATION:

Kid Magazine - Sara Keli is one experienced, savvy bizmum who knows how to get stuff done! She is the owner and editor of her FREE online parenting mag for Mums, Kid Magazine. This babe has literally created her own dream by sheer hustle, commitment to learning, creativity and a willingness to collaborate with others.

Dotti Media - Angela Ponsford and Miranda Ivey are two roller-derby hustlers helping entrepreneurs understand social media and online marketing. Dotti Media has helped hundreds of business owners large and small throughout Australia and internationally to get the results they really want. These straight up chics are my go-to for all things Facebook!

So, there you have it - 

MY 3 SUCCESS SECRETS ON HOW TO HUSTLE LIKE A MUMBOSS.

If you're keen to know how to overcome the major roadblocks startup bizmums experience and unlock the secrets behind

Creating More Time

Managing The Juggle

and

Earning $3-5K A Month

I'd LOVE for you to join me as I co-host a FREE LIVE WEBINAR with Anna and Florencia from Business School For Mums. Yes! My go-to source for knowledge and accountability!

The webinar can only take 100 guests so register here and make sure that you arrive on time next Thursday 28th July 8pm, so you can bags your seat.

Lol! Feels so high school saying that... “Bags me seat!”. But seriously we've already got well over 100 eager bizmums registered so it will be first to join us on the link gets IN!

You can register here for FREE and we'll send you the Fast Track Success System For Mums in Small Business, just because we can't wait to help you in your hustle.

Posted in Feature Article, My Tiny Wardrobe Press

FEATURE: Mums With Hustle PODCAST

Posted on May 10, 2016 by Amy Goller | 0 comments

 How To Grow Your Business and Gain Exposure with Brand Representatives

I was so thrilled, excited and honoured to be featured on the @mmswithhustle podcast series, talking all things business, how to collaborate and brand reps with the divine Tracy Harris. Im one very HAPPY MUM WITH HUSTLE xx Amy

To find the article you can go to:

http://mumswithhustle.com/podcasts/gain-exposure-grow-your-brand-instagram/

www.mumswithhustle.com

@mumswithhustle

Posted in Brand Representatives, My Tiny Wardrobe Press

FEATURE: KIDMAGAZINEAU Magazine Feature

Posted on May 09, 2016 by Amy Goller | 0 comments

I'm SO excited that our signature blankets were featured and raved about in @kidmagazineau for their latest issue. To read how great they are and why they are our most popular selling blanket, go and have a read and be quick to buy one for a pregnant friend or new mum.

My Tiny Wardrobe and Kids Magazine Feature Article

Our Organic Signature Blankets come in 5 different colours and are gorgeous!

To Read the Magazine Feature go to:

http://kidmagazine.com.au/magazine/

Posted in My Tiny Wardrobe Press, Signature Blankets

FEATURE: Business Mama's Interview - My Tiny Wardrobe

Posted on May 03, 2016 by Amy Goller | 0 comments

Family Photo

My Tiny Wardrobe- Business Mama’s Interview

Today The Nanny Collective sits down with the passionate and vivacious Amy Goller of My Tiny Wardrobe to discuss her rapidly growing online boutique, her daily struggle with fibromyalgia and her vision of creating a community of supportive working mums. 

 

Dreamweaver Toddler Harems
Dreamweaver Toddler Harems

Tell us a little about yourself and your family.

My family consists of my husband Sebastian and my 2 beautiful girls under two years old—Olivia and Chloe.

I married my best friend and when he gets up in the middle of the night to feed our little premie baby Olivia or hug our teething 22month old, his status rises from best friend to SAINT! But believe me, there are other times when I feel like I actually have three children, he is the third.

 

working mums
Sebastian and Olivia

Please tell me how My Tiny Wardrobe came to be?

My dream for My Tiny Wardrobe was to always try and create a brand whereby I could provide a platform encouraging other mums to work from home if they wanted and to sell either their or our designs. I am currently collaborating with women designers who are raising children in Australia. I don’t only work with ladies who can sew or love children’s fashion but also work with photographers, other brands and suppliers, all woven together to empower working mums through small business.

In creating this brand, I stepped out of the corporate world to design a future for myself and my family, and other mums who would join this collection of creatives— all working from home!

Starting any small businesses is hard. Especially when it is not something you have ever done before. I think in my head, I thought I would sew a dress, pop it online and sell it. Designing a website, merchant fees, swing tags, gift wrapping, collaborating, social media, finding bloggers who were willing to contribute to the success of what I envisaged “a community more than a shop” and creating are huge tasks. Without the support of my husband who helps me with the girls at bedtime and supports me emotionally and physically, my customers, bloggers, photographers and the INSTA-COMMUNITY this little business would not be possible.

I have days where I triumph and feel as though I can conquer the world (that is not my aim by the way) and I have days where I want to throw in the towel as it SEEMS too hard.

But it always seems hard until it is done, so I keep doing. I have invested so much LOVE, ENERGY and TIME, because I love what I do and that is what drives me. My Tiny Wardrobe has only been up and running for 6 months and I am learning everyday. This is what all working mums struggle with every day.

 

Amy & Sebastian Finally pregnant with Chloe after 3 years of IVF
Amy & Sebastian finally pregnant with Chloe after 3 years of IVF

Do you have a favourite product?

That is so hard. I think that’s like asking if I have a favourite child! So— no. I love what I do. I would say that the pieces I have hand sewn and created from scratch— felt the fabric, picked the thread, sat for hours over a sewing machine give me the greatest satisfaction. Half (50%) of my pieces are hand made by me in Australia and I’m proud of that.

What have been the highlights of My Tiny Wardrobe been so far?

There are two:

As many people may know I never opened an online store just to sell gorgeous clothes. I did it to work with mums and raise awareness of issues I thought mums and dads would engage in. So I started a BLOG page. I have worked with the Stillbirth Foundation of Australia, PANDA & many foundations who help mums with premature babies. When I published a blog called “The Day I gave Birth To An Empty Nursery”, the response behind the scenes was amazing. Mums reached out to me and shared their stories. Showed me pictures of their angels. Invited me to meet their other children as they appreciated me shining a spotlight on Stillbirth. I was so humbled. To this day, I always check in on them & we chat.

I feel like in a small way I have made a difference to these mums through the blogs that I have published and that is what fills my heart with JOY and is what I feel most proud about. I have always used the hashtag: #mumssupportingmums as that is what I want to be about. I want to teach my children, if anything in life— be kind.

Of course making sales brings me joy. Being tagged in photos brings me joy. Having repeat customers is such a highlight as it means people appreciate what I am trying to do and without those loyal customer’s— I could go on. Making clothes and re-investing in the business would not be possible without sales. I want to say THANK YOU, to everyone who has bought a piece, loved a post, shouted me out to friends and followers. THANK YOU!

 

Amy & Olivia in the NICU
Amy & Olivia in the NICU

 

Being a mother is a full time job and additionally you are working on your business, My Tiny Wardrobe. How did you make it all work?

Having launched my business while my premie baby was in the NICU, I am not sure if I always cope well. Actually I don’t. Being a mum is hard work, yet alone trying to succeed in a competitive industry. So I would say I thrive some days and fail other days but I think that is normal.

Being a stay at home working mum is a challenge. I try and do most of my work after 7pm when they are tucked in bed or when they have their sleep in the middle of the day. However, many times I find myself trying to reply to emails in the playground, take calls while also trying to play ‘tea parties’ and look at fabric combinations while also trying to feed my little one. Its a juggle. I think as long as you are not glued to your mobile or Mac, and you are present when they are awake for the majority of the time— you are doing well. Actually, you are doing great!

 

Amy & Olivia at Coogee Beach
Amy & Olivia at Coogee Beach

What were your greatest challenges as a working mum?

Time. There is never enough time! Whether you have a business or are a SAHM, there is never enough time in the day.

I want to watch my children grow and be there for them and I know somedays I have probably missed something or told my little ones to wait a little longer than they should have had to wait. For that there is some guilt but I know I am working on my business so I can remain at home and not return to the corporate world and miss their ‘EVERYTHING’S. I want to see their smiling faces. I want to dance around our living area with them like a dork and this can only happen if I am at home.

 

My Tiny Wardrobe Apple & Oak' Bloomers
My Tiny Wardrobe Apple & Oak’ Bloomers

 

What are your most cherished memories of motherhood?

Oh! There are too many. Just the ability to have two children is amazing. Many women struggle with infertility, so I am just lucky and happy to see my two children and know I created these tiny beings with a little help from my husband (wink wink).

Every time their is a ‘First’ is cherished. When they smile. When they laugh. When my two year old runs to give me a hug. A hug filled with so much love, you feel it through your entire soul. When they fall over and I get to kiss it better. When they need me in the middle of the night & they trust I will come and help them.

Do you have any advice for new mothers/mothers to be?

The saying “It takes a village to raise a child” is true. Don’t be proud or feel guilty to ask for help on the days when things are rough. So many times I have cried to my sister, a friend or my mum. It helps lift the burden on days when things are hard and you may feel overwhelmed. On those days where you feel like you are simple a human dummy. On the days where you forgot that the fridge was empty and you need formula or on those sleep deprived days where you can barely function. Don’t try and act like you can do it all. If someone is offering you help to bake you a cake, cook you a meal, bath your baby, take your babe for a stroll so you can have a shower or some “you time”, let them help. They are asking because they care. They care about YOU.

You struggle with Fibromyalgia. Please tell us about this and how it impacts your life?

Fibromyalgia. What can say about you?! Go Away! You make me sad. You give me chronic Pain. I hate you. But you will not win. I have been well before, and I will get there again.

I have suffered from this debilitating muscle disease for 15 years. It is a muscle disease driven by mixed pain signals coming from the brain. to muscles in my body There are days when it overwhelms me and I rely on family a lot. Many days I feel like I just survive the day and I don’t live the day. I hate these days, they make me sad. I long for the night to come so I CAN SLEEP TO ESCAPE THE PHYSICAL PAIN and I hope tomorrow will be better. I have two children and a life, and I plan on being a warrior and overcoming this disease with the support of my family and neurologists and inner fortitude.

Having Fibromyalgia is the most difficult thing I have ever had to go through/am going through. On the outside, I look healthy and always pretend to be happy even when I don’t feel well as no one wants to be around someone in pain and feeling ‘down’. That takes a lot of energy and wears you down.

However, by having this “invisible disease” I realise what true happiness is. It took sadness, pain, loss for me to know what true happiness is. Happiness for me is just being pain free. I need nothing else apart from my family. I realise everything is relative too, some people have greater struggles than me and some none at all, but it is all relative.

My Fibromyalgia don’t show on the outside. It’s not like a broken leg, you can’t see it. I look healthy, happy, maybe even fit. But I am not. SO: I’ve learnt that you should never judge someone until you have walked in their shoes. I realised I may not have been able to continue a high powered job, I may have spent more days in bed than out of it, in the early years when my disease was undiagnosed— but people supported me. People were there to uplift me. Neurologists didn’t give up helping me. My husband met me with my condition and wanted to get to know me. He stood by me, even though it was hard. I realised I am in competition with no one and that LOVE is all you need. And with love comes laughter in our home.

Where can we find out more about The Nanny Colletive?

INSTAGRAM: @thenannycollective

WEBSITE: www.thenannycollective.com.au

Contact: 

301/66 Atchison St, Crows Nest NSW 2065

Family Enquiries:

info@thenannycollective.com.au

Nanny Enquiries:

recruitment@thenannycollective.com.au

Toll Free: 1800 361 811 (9am – 6pm)

Emergency Contact: 0414666241

 

Posted in Business Mama Interview, Interview with The Nanny Collective, My Tiny Wardrobe Press

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